Alive & Thrive (A&T) applied principles of social franchising within the government health system in Viet Nam to improve the quality of interpersonal counseling (IPC) for complementary feeding (CF).

Locally available and sustainable food interventions are needed to combat the problem of malnutrition in infants and young children in low-income countries.

This study assessed the effects of incorporating social franchising on infant and young child feeding (IYCF) counseling facilities and services.

Provides information on feeding and child growth and space to record child’s developmental milestones. Distributed to mothers in nutrition franchises in Viet Nam.

This set of 21 counseling cards enables health workers to counsel mothers and other caregivers about IYCF using a colorful visual on one side and supporting information on the other side. 

This study aimed to evaluate whether an infant and young child feeding (IYCF) nutrition communication strategy using nurses deliverable radio messages changed beliefs, attitudes, social norms, intentions, and behaviors related to breastfeeding (BF), dietary diversity, and food consistency.