This article demonstrates that exposure to interventions matters for impact, but the combination of behavior change interventions and number of interpersonal counseling contacts required to support behavior change in infant and young child feeding are context-specific.

This article demonstrated that recipients in the Phase I intensive intervention, which provided interpersonal counseling, community mobilization, and mass media campaigns, mobilized additional resources to improve diets.

Interaction within mothers’ social networks, reinforced by promoting positive social norms for appropriate behaviors, can affect IYCF practices, according to this study in Bangladesh.

Alive & Thrive used the tools presented in this document to implement its maternal nutrition program from 2015-2016.

Developed by the Ministry of Health in collaboration with WHO, UNICEF, and Alive & Thrive, these materials equip health workers at all levels with the most updated knowledge and skills to provide counseling and support to mothers, caregivers, families and community on optimal IYCF practices f