As part of the efforts to protect breastfeeding and save lives, UNICEF, WHO, Alive & Thrive, HKI and IBFAN, in collaboration with the West African Health Organization (WAHO), have developed a regional model law for regulating the marketing of breastmilk substitutes, foods for infants and youn

Updated February 2022!

This quick guide summarizes the International Code of Marketing of Breast-milk Substitutes (The Code) and relevant resolutions of the World Health Assembly that help protect breastfeeding around the globe.

This article demonstrates that exposure to interventions matters for impact, but the combination of behavior change interventions and number of interpersonal counseling contacts required to support behavior change in infant and young child feeding are context-specific.