Updated February 2022!
This quick guide summarizes the International Code of Marketing of Breast-milk Substitutes (The Code) and relevant resolutions of the World Health Assembly that help protect breastfeeding around the globe.
Breastfeeding is one of the best buys in global health to improve social, health, and economic development outcomes. Globally, improving breastfeeding practices could save more than 820,000 lives annually—87 percent of them infants under six months of age.
Lays out Alive & Thrive’s comprehensive approach for scale and impact through four components: advocacy, interpersonal communication and community mobilization, mass communication, and strategic use of data.
Describes Alive & Thrive’s use of advocacy and policy dialogue to educate and motivate policymakers and program managers; the distinctive features of the approach; and the results and lessons in 3 countries.