Brief

Nov 29 2014

Overview: Framework for delivering nutrition results at scale

Lays out Alive & Thrive’s comprehensive approach for scale and impact through four components: advocacy, interpersonal communication and community mobilization, mass communication, and strategic use of data.

Brief

Nov 20 2014

Mass communication as a component of a comprehensive program to achieve IYCF at scale

Describes Alive & Thrive’s use of available channels of mass communication to reach masses of people with persuasive, consistent messages; the distinctive features of the approach; and the results and lessons in 3 countries.

Video

Oct 29 2014

TV spot: Variety of complementary foods

Emphasizes that a baby will grow better if given

Video

Oct 29 2014

TV spot: Giving colostrum within 1 hour of birth

Uses analogy to illustrate that colostrum is goo

 
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