Updated February 2022!

This quick guide summarizes the International Code of Marketing of Breast-milk Substitutes (The Code) and relevant resolutions of the World Health Assembly that help protect breastfeeding around the globe.

The resources below provide MNCH program leaders and implementers with tools for delivering maternal nutrition programs at scale. The materials were originally developed in 2016 by the Government of Bangladesh, BRAC, and Alive & Thrive. The program was funded by Global Affairs Canada.

Provides a list of small doable actions (i.e., priority behaviors or feeding practices) for mothers and concrete actions that other groups (e.g., fathers, grandmothers, health extension workers, religious leaders) can take to support a mother’s actions.

Outlines the priority program messages in Ethiopia and provides sample production plans for incorporating these in Season 2 radio dramas. This checklist was used by Alive & Thrive’s team in Ethiopia in 2015.

Provides checklists and guidelines for conducting, reporting on, and developing action plans as follow up to supportive visits by supervisors to observe nutrition services and counseling at multiple levels (zonal, health center, health post, and community).

This handout encourages families to take action and use a checklist to monitor their personal progress in adopting the 7 excellent feeding actions.