Alive & Thrive (A&T) Viet Nam, developed and incorporated elements of social franchising into government health services to provide high-quality nutrition counseling services to improve infant and young child feeding (IYCF) practices.

Describes how Alive & Thrive is building regional and national momentum for infant and young child feeding (IYCF) policies in seven Association of Southeast Asian Nations (ASEAN) countries in Southeast Asia.

Summarizes Alive & Thrive Viet Nam activities, achievements and lessons learned from each component. These documents are intended for policy makers, program planners and media. They were delivered in the December 2014 Dissemination Workshop in Hanoi

This study assessed the effects of incorporating social franchising on infant and young child feeding (IYCF) counseling facilities and services.

Lays out Alive & Thrive’s comprehensive approach for scale and impact through four components: advocacy, interpersonal communication and community mobilization, mass communication, and strategic use of data.

This paper describes the Alive & Thrive Viet Nam (A&T) project experience in nesting a large-scale project monitoring system into the existing public health information system (e.g.