Describes Alive & Thrive’s use of available channels of mass communication to reach masses of people with persuasive, consistent messages; the distinctive features of the approach; and the results and lessons in 3 countries.

Provides information on feeding and child growth and space to record child’s developmental milestones. Distributed to mothers in nutrition franchises in Viet Nam.

Helps counselors in Viet Nam conduct individual counseling and facilitate group discussions on feeding practices.

This 4-page document answers questions on the purpose of IYCF support groups, the way they are structured, and the topics that are discussed.

Explains how to introduce and prepare nutritious foods using different food groups, offers tips on how to avoid and deal with fussy eating, and answers questions raised by Vietnamese mothers.

This set of 21 counseling cards enables health workers to counsel mothers and other caregivers about IYCF using a colorful visual on one side and supporting information on the other side.