Brief
Nov 21 2014
Interpersonal communication as a component of a comprehensive program to achieve IYCF at scale
Describes Alive & Thrive’s use of counseling and community mobilization to personalize messages, demonstrate skills, and motivate; the distinctive features of the approach; and the results and lessons in 3 countries.
Brief
Nov 20 2014
Strategic use of data as a component of a comprehensive program to achieve IYCF at scale
Describes Alive & Thrive’s strategic use of data to inform program design, shape advocacy messages, and improve program implementation and management; the distinctive features of the approach; and the results and lessons in 3 countries.
Brief
Nov 20 2014
Mass communication as a component of a comprehensive program to achieve IYCF at scale
Describes Alive & Thrive’s use of available channels of mass communication to reach masses of people with persuasive, consistent messages; the distinctive features of the approach; and the results and lessons in 3 countries.