In Myanmar, about half of all deaths among children under five occur during the first 28 days of life, and the majority of neonatal deaths are from preventable causes.

Human milk bank (HMB) services are an essential component of a breastfeeding-friendly health system. HMB services give at-risk infants, such as those born pre-term or low birthweight, access to the multiple benefits of breastmilk when they need it most.

The World Health Organization's (WHO) standardized questionnaire for assessing infant and young child feeding practices does not include commercial baby cereals (CBC), which are derived from several food groups and are fortified with micronutrients.

Alive & Thrive (A&T) applied principles of social franchising within the government health system in Viet Nam to improve the quality of interpersonal counseling (IPC) for complementary feeding (CF).

Grandmothers play an important role as caregivers and as advisers to young mothers on infant feeding. Some have called them “guardians of tradition.” This tradition can at times conflict with new ideas, but need not be a barrier.

In Southeast Asia, A&T shares its programmatic framework with other countries through the SUN Movement support system.