Lays out Alive & Thrive’s comprehensive approach for scale and impact through four components: advocacy, interpersonal communication and community mobilization, mass communication, and strategic use of data.

Outlines the 6 steps used to design A&T’s “talking babies” mass media campaign in Viet Nam, discusses the behavioral theory and research behind the strategy, and presents the results.

Describes Alive & Thrive’s use of advocacy and policy dialogue to educate and motivate policymakers and program managers; the distinctive features of the approach; and the results and lessons in 3 countries.

This paper describes the Alive & Thrive Viet Nam (A&T) project experience in nesting a large-scale project monitoring system into the existing public health information system (e.g.

Describes Alive & Thrive’s strategic use of data to inform program design, shape advocacy messages, and improve program implementation and management; the distinctive features of the approach; and the results and lessons in 3 countries.

Summarizes methods and findings of a qualitative study in 2009 to identify current feeding practices and barriers to and facilitators of optimal practices, as well as summarizes findings from trials of improved practices conducted in 2010 to test the acceptability and feasibility of recommended f