Alive & Thrive (A&T) applied principles of social franchising within the government health system in Viet Nam to improve the quality of interpersonal counseling (IPC) for complementary feeding (CF).

Grandmothers play an important role as caregivers and as advisers to young mothers on infant feeding. Some have called them “guardians of tradition.” This tradition can at times conflict with new ideas, but need not be a barrier.

In Bangladesh and Viet Nam between 2009–2014, Alive & Thrive (A&T) worked to improve breastfeeding practices through intensified interpersonal counseling (IPC), mass media (MM), and community mobilization (CM) intervention components delivered at scale in the context of policy advocacy (P

A one-year intervention in Viet Nam sought to understand how fathers’ knowledge, attitudes, and involvement in supporting exclusive breastfeeding (EBF) might change after receiving breastfeeding education materials and counseling services.

Easy-to-use reference tool that highlights optimal breastfeeding practices in Burkina Faso, and is intended for use by decision-makers and stakeholders when advocating for optimal breastfeeding practices.

Describes the Alive & Thrive initiative by outlining how and why we began, what we’ve achieved and how we’ve evolved today. Also illustrates the four component framework that we use to scale up nutrition.