Updated February 2022!

This quick guide summarizes the International Code of Marketing of Breast-milk Substitutes (The Code) and relevant resolutions of the World Health Assembly that help protect breastfeeding around the globe.

Alive & Thrive has launched a special collection of resources on the BMS Code, featuring resources from various organizations around the world.

This collection of resources and tools, developed by Alive & Thrive, UNICEF and WHO, supports national governments and their partners in adapting the "Stronger With Breastmilk Only" initiative to their national contexts.

Data from three impact evaluations of large-scale social and behavior change communication (SBCC) interventions in Bangladesh, Vietnam and Ethiopia were used to examine whether early initiation of breastfeeding (EIBF) and non-prelacteal feeding are associated with increased prevalence of exclusiv