Alive & Thrive (A&T) supported the government of Burkina Faso in the implementation of the National Scale Up Plan for the promotion of Infant and Young Child Feeding (IYCF) practices with a focus on early initiation of breastfeeding (within the hour after birth) and exclusive breastfeedin

A&T, in partnership with the International Baby Food Action Network (IBFAN) in 12 regions and Entraide Universitaire Mondiale du Canada (EUMC) in Boucle du Mouhoun, implemented the interpersonal communication component (IPC) through capacity building (training and supportive supervision) of h

Describes the Alive & Thrive initiative by outlining how and why we began, what we’ve achieved and how we’ve evolved today. Also illustrates the four component framework that we use to scale up nutrition.

This study provides evidence that demand-generation strategies are essential to increase utilization of facility-based IYCF counselling services in Viet Nam, and may be relevant for increasing and sustaining use of nutrition services in similar contexts.