
SBC Knowledge Series
Nourishing new ideas for social and behavior change
Alive & Thrive has been motivating changes in maternal, infant, and young child nutrition (MIYCN) social norms and behaviors for more than a decade. Over that time, strategies and tools for effective social and behavior change (SBC) have continued to evolve. With Inspire, we look to innovators and thought leaders to explore and discover new ways to encourage behavior change to improve MIYCN.
Apr 20 2021


Nov 30 2021

Feb 18 2021
The technique is so familiar it’s practically a cliche: To discourage a particular behavior, make people aware of “myths” that seem to support the behavior. “10 myths about smoking,” “10 common alcohol myths,” “7 myths about the COVID-19 vaccine,” etc.

Nov 04 2020
The idea of making small changes in “choice architecture” to steer people toward making particular choices – so-called nudges – has seeped into many areas of life and discussions of social behavior change. But not so much for complementary feeding.

Aug 18 2020

Jul 07 2020
