SBC Knowledge Series

Nourishing new ideas for social and behavior change

Alive & Thrive has been motivating changes in maternal, infant, and young child nutrition (MIYCN) social norms and behaviors for more than a decade. Over that time, strategies and tools for effective social and behavior change (SBC) have continued to evolve. With Inspire, we look to innovators and thought leaders to explore and discover new ways to encourage behavior change to improve MIYCN.

Nov 30 2021

Understanding and applying the principles underlying games can drive behavior change. Jim Wexler explains gamification and offers some ideas for its application to nutrition issues.

Feb 18 2021

The technique is so familiar it’s practically a cliche: To discourage a particular behavior, make people aware of “myths” that seem to support the behavior. “10 myths about smoking,” “10 common alcohol myths,” “7 myths about the COVID-19 vaccine,” etc.

Nov 04 2020

The idea of making small changes in “choice architecture” to steer people toward making particular choices – so-called nudges – has seeped into many areas of life and discussions of social behavior change. But not so much for complementary feeding.

Social media groups, like the Betibuti Facebook group in Viet Nam, are allowing people to connect and share breastfeeding information. But does behavior change follow?

Aug 18 2020

Virtual support groups for parenting and child feeding are growing as women gain access to smart phones and peer support online. What do these evolving platforms mean for behavior change?
A social norm, like "obey your mother-in-law," is a powerful behavioral rule that governs human interactions. Photo by Giacomo Pirozzi for Alive & Thrive.

Jul 07 2020

Social norms are the implicit or explicit rules that govern behaviors within a group. Philosopher Cristina Bicchieri shares her insights on how we can affect social norms for nutrition.

May 28 2020

What if an egg-a-day could address the big issues we face in complementary feeding?