Updated February 2022!

This quick guide summarizes the International Code of Marketing of Breast-milk Substitutes (The Code) and relevant resolutions of the World Health Assembly that help protect breastfeeding around the globe.

Alive & Thrive (A&T) Generation 2 is here. This phase of A&T aims to further enhance sustainability of projects and processes that generate positive improvements in maternal, infant, and young child nutrition (MIYCN).

The resources below provide MNCH program leaders and implementers with tools for delivering maternal nutrition programs at scale. The materials were originally developed in 2016 by the Government of Bangladesh, BRAC, and Alive & Thrive. The program was funded by Global Affairs Canada.

Describes the Alive & Thrive initiative by outlining how and why we began, what we’ve achieved and how we’ve evolved today. Also illustrates the four component framework that we use to scale up nutrition.

Summarizes how each program component (advocacy, interpersonal communication, mass communication, and strategic use of data) was implemented in Bangladesh and the results.