Improving infant and young child feeding (IYCF) has the potential to contribute to child development outcomes as well as nutrition.

In Bangladesh and Viet Nam between 2009–2014, Alive & Thrive (A&T) worked to improve breastfeeding practices through intensified interpersonal counseling (IPC), mass media (MM), and community mobilization (CM) intervention components delivered at scale in the context of policy advocacy (P

Describes the Alive & Thrive initiative by outlining how and why we began, what we’ve achieved and how we’ve evolved today. Also illustrates the four component framework that we use to scale up nutrition.

Mapping pathways of how interventions are implemented and utilized enables contextually grounded interpretation of results, differentiates poor design from poor implementation, and identifies factors that might influence the utilization of interventions.

This article was part of a special supplement in the Food and Nutrition Bulletin on the Alive & Thrive (A&T) project.

This article was part of a special supplement in the Food and Nutrition Bulletin on the Alive & Thrive project.