This job aid is intended for use by the Women’s Development Army Team Leaders and Health Extension Workers to promote Timed and Age-Appropriate IYCF Messaging (TAAM) with mothers and care givers of children under two as part of the Health Extension Program.

Grandmothers play an important role as caregivers and as advisers to young mothers on infant feeding. Some have called them “guardians of tradition.” This tradition can at times conflict with new ideas, but need not be a barrier.

Describes the methodology and findings of a study designed to better understand the factors contributing to suboptimal IYCF practices and stunting in Ethiopia’s Amhara Region.

Contains overview of community approach, community discussion and workshop guides, lessons for schools, Q&A on seven feeding actions, and father’s card.

Summarizes methods and findings of a qualitative study in 2009 to identify current feeding practices and barriers to and facilitators of optimal practices, as well as summarizes findings from trials of improved practices conducted in 2010 to test the acceptability and feasibility of recommended f