In India, the policy framework for addressing maternal, infant, and young child nutrition (MIYCN) exists, albeit accountability is spread across a myriad of schemes in multiple government departments.

This information card gives an overview of the results of the implementation of a social behavior change program on maternal nutrition in Bangladesh.

Describes the Alive & Thrive initiative by outlining how and why we began, what we’ve achieved and how we’ve evolved today. Also illustrates the four component framework that we use to scale up nutrition.

The following materials were used in training JEEViKA Health and Nutrition Managers and Social Development Mangers in Bihar, India.

Summarizes how each program component (advocacy, interpersonal communication, mass communication, and strategic use of data) was implemented in Bangladesh and the results.