This child nutrition card from Ethiopia that encourages families to take action and use a checklist to monitor their personal progress in adopting the 7 excellent feeding actions.

This handout encourages families to take action and use a checklist to monitor their personal progress in adopting the 7 excellent feeding actions.

This fan promotes early and exclusive breastfeeding and was distributed to mothers in Viet Nam.

This invitation card was used to invite mothers and other caregivers to attend counseling sessions at IYCF social franchise in Viet Nam. There were two cards on exclusive breastfeeding and two on complementary feeding.

The goal of this project was to examine the effect on breastfeeding (BF) rates of providing mothers with cell phone-based breastfeeding (BF) counseling in addition to maternity hospital retraining in the Baby-friendly Hospital Initiative (BFHI).

Cell phone-based breastfeeding counseling, coupled with retraining of hospital staff in the Baby-friendly Hospital Initiative, increased rates of early initiation and exclusive breastfeeding in India.