Guide, Handout, Job aid

Feb 09 2022

code quick guide

A Quick Guide: The International Code of Marketing for Breast-milk Substitutes

Updated February 2022!

This quick guide summarizes the International Code of Marketing of Breast-milk Substitutes (The Code) and relevant resolutions of the World Health Assembly that help protect breastfeeding around the globe.

Journal article

Jul 16 2020

Early breastfeeding practices contribute to exclusive breastfeeding in Bangladesh, Vietnam, and Ethiopia (Nguyen, P.H., 2020. Maternal & Child Nutrition)

Data from three impact evaluations of large-scale social and behavior change communication (SBCC) interventions in Bangladesh, Vietnam and Ethiopia were used to examine whether early initiation of breastfeeding (EIBF) and non-prelacteal feeding are associated with increased prevalence of exclusiv

Journal article

Feb 25 2020

Different combinations of behavior change interventions and frequencies of interpersonal contacts are associated with infant and young child feeding practices in Bangladesh, Ethiopia, and Viet Nam (Kim, S., 2019. Current Developments in Nutrition)

This article demonstrates that exposure to interventions matters for impact, but the combination of behavior change interventions and number of interpersonal counseling contacts required to support behavior change in infant and young child feeding are context-specific.

Journal article

Apr 01 2017

Social franchising and a nationwide mass media campaign increased the prevalence of adequate complementary feeding in Viet Nam: a cluster-randomized program evaluation (Rawat R., 2017. Journal of Nutrition)

Alive & Thrive (A&T) applied principles of social franchising within the government health system in Viet Nam to improve the quality of interpersonal counseling (IPC) for complementary feeding (CF).

Journal article

Jan 11 2017

The association of a large-scale television campaign with exclusive breastfeeding prevalence in Viet Nam (Nguyen TT., 2017. American Journal of Public Health)

Alive & Thrive (A&T) used qualitative research methods to examine the association between exposure to breastfeeding television spots and exclusive breastfeeding (EBF) between 2011 and 2014 in Viet Nam.

Journal article

Oct 25 2016

Impacts on breastfeeding practices of at-scale strategies that combine intensive interpersonal counseling, mass media, and community mobilization: results of cluster-randomized program evaluations in Bangladesh and Viet Nam (Menon P., 2016. PLOS Med)

In Bangladesh and Viet Nam between 2009–2014, Alive & Thrive (A&T) worked to improve breastfeeding practices through intensified interpersonal counseling (IPC), mass media (MM), and community mobilization (CM) intervention components delivered at scale in the context of policy advocacy (P

 
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