Despite WHO recommendations, many COVID-19 maternal and newborn care guidelines failed to recommend skin-to-skin contact, rooming-in, and breastfeeding as the standard of care.

Guidance documents from 33 countries on newborn care for infants whose mothers are diagnosed with confirmed or suspected COVID-19 were assessed for alignment with WHO recommendations, revealing considerable inconsistencies.

An analysis reveals that breastmilk substitutes companies are using health claims, misinformation about breastfeeding, digital marketing, and promotional tactics such as donations and services to capitalize on families’ COVID-19 fears to undermine breastfeeding and sell products.

A billion dollars and two thousand lives, every day. This impactful study, which is the foundation for Alive and Thrive’s online tool, examines the human and economic costs of not breastfeeding.

The goal of the Alive & Thrive (A&T) Grants Program (2009 to 2014) was to identify new solutions for scaling up effective and sustainable interventions to improve infant and young child feeding by linking research to program delivery.