With the support and guidance from key Infant and Young Child Feeding and Maternal Nutrition partners, Alive & Thrive, UNICEF, and WeCan jointly developed this set of 11 cards as part of an IYCF Message Toolkit.

Building on experiences and lessons learned from its first five years in Ethiopia, Alive & Thrive Phase II (2014-2017) provided support to roll out elements of the government’s multi-sectoral National Nutrition Program (NNP) aimed at improving breastfeeding and complementary feeding practices

Alive & Thrive used the tools presented in this document to implement its maternal nutrition program from 2015-2016.