Updated February 2022!

This quick guide summarizes the International Code of Marketing of Breast-milk Substitutes (The Code) and relevant resolutions of the World Health Assembly that help protect breastfeeding around the globe.

Breastfeeding is a powerful weapon in the fight to ensure every child has the best possible start to life, but mothers need access to accurate information and timely support from their family and community; the healthcare system; and their employers.

Building on experiences and lessons learned from its first five years in Ethiopia, Alive & Thrive Phase II (2014-2017) provided support to roll out elements of the government’s multi-sectoral National Nutrition Program (NNP) aimed at improving breastfeeding and complementary feeding practices

Developed by the Ministry of Health in collaboration with WHO, UNICEF, and Alive & Thrive, these materials equip health workers at all levels with the most updated knowledge and skills to provide counseling and support to mothers, caregivers, families and community on optimal IYCF practices f

Contains overview of community approach, community discussion and workshop guides, lessons for schools, Q&A on seven feeding actions, and father’s card.