This analysis documents the financial costs and budgetary needs for implementing mass media components of large-scale breastfeeding programs, providing annual costs, cost structures, and coverage achieved through mass media interventions in four low- and middle-income countries.

In 2019, UNICEF, the World Health Organization and Alive & Thrive launched a regional campaign to increase the rate of exclusive breastfeeding across West Africa - the Stronger With Breastmilk Only initiative.

Alive & Thrive's implementation research spans its program areas, seeking to answer "how" to implement effective interventions and policies. Active studies are detailed in the attached documents.

Despite globally accepted knowledge on the benefits of breastfeeding and the contribution of maternity entitlements to increasing rates of exclusive breastfeeding, there has been little research on how maternity or paternity leave is practiced in Nigeria, the labour force’s level of compliance, o