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September-October 2023

In India, half of all pregnant women between the ages of 15 and 49 years are anaemic.

With the support and guidance from key Infant and Young Child Feeding and Maternal Nutrition partners, Alive & Thrive, UNICEF, and WeCan jointly developed this set of 11 cards as part of an IYCF Message Toolkit.

Undernourished pregnant women give birth to small, low birth weight babies who are often born before time and are at high risk of illness and death.

Religious leaders play an important role in reducing undernutrition by emphasizing and spreading awareness about the importance of maternal nutrition and health care in the community, and among the male members in particular.

Panchayat representatives and Village Health Sanitation and Nutrition Committee (VHSNC) members play an important role in reducing undernutrition by emphasizing and spreading awareness about the importance of maternal nutrition and health care in the community, and among the male members in parti