Alive & Thrive (A&T) applied principles of social franchising within the government health system in Viet Nam to improve the quality of interpersonal counseling (IPC) for complementary feeding (CF).

In Bangladesh and Viet Nam between 2009–2014, Alive & Thrive (A&T) worked to improve breastfeeding practices through intensified interpersonal counseling (IPC), mass media (MM), and community mobilization (CM) intervention components delivered at scale in the context of policy advocacy (P

The goal of this paper was to document and describe sales and marketing of breast-milk substitutes (BMS) and their influence on World Health Organization-recommended breastfeeding behaviors, focusing on low- and middle-income countries.

This paper included a literature review and four case studies (including A&T work in Bangladesh) on large-scale nutrition programs with proven impact.

Lists the topics and times that clients visiting the MTBT franchises in Viet Nam can receive IYCF counseling.

This child nutrition card from Ethiopia that encourages families to take action and use a checklist to monitor their personal progress in adopting the 7 excellent feeding actions.