In India, a large proportion of pediatricians, gynecologists, community medicine specialists, general practitioners, and nurses working across both public and private health sector belong to professional medical associations.

There is wide recognition of the importance of integrating maternal nutrition interventions in antenatal care (ANC) to improve maternal and child health.

In India, despite national policy guidance based on global antenatal care (ANC) guidelines, some of the most critical maternal nutrition services do not reach the majority of pregnant women.

As part of the efforts to protect breastfeeding and save lives, UNICEF, WHO, Alive & Thrive, HKI and IBFAN, in collaboration with the West African Health Organization (WAHO), have developed a regional model law for regulating the marketing of breastmilk substitutes, foods for infants and youn

This operational guide assists block, district, and state health and Integrated Child Development Services (ICDS) officials in India in planning, managing, and implementing maternal nutrition programs.