Breastfeeding is one of the smartest investments a country can make to build its future prosperity. It offers children unparalleled health and brain-building benefits.

Globally, nearly 600,000 children and nearly 100,000 women die each year due to inadequate breastfeeding. These preventable deaths, combined with cognitive losses, and health system costs of inadequate breastfeeding leads to over $340 billion in economic losses annually.

Every parent wants to secure the healthiest possible future for their newborn child and we all have a role in helping families make the best feeding decisions for their infants and young children.