Complementary feeding (CF) contributes to child growth and development, but few CF programs are delivered at scale. Alive & Thrive (A&T) addressed this in Bangladesh through intensified interpersonal counseling (IPC), mass media (MM), and community mobilization (CM).

This study evaluates the sustainability of activities introduced during A&T implementation (2009–2014) in Bangladesh and Vietnam, revealing that multiple activities, such as mass media campaigns, policy and advocacy activities, and social mobilization activities were integral to the program’s

This article demonstrated that recipients in the Phase I intensive intervention, which provided interpersonal counseling, community mobilization, and mass media campaigns, mobilized additional resources to improve diets.

This study aimed to examine the factors influencing the uptake of infant and young child feeding messages promoted in TV spots that were launched and aired nationwide in Bangladesh. Factors associated with TV spot viewing and comprehension (i.e.

Ethiopia has made remarkable progress in decreasing child mortality and reducing the prevalence of stunting in the last decade. Between 2000 and 2016, the prevalence of stunting declined from 58 percent to 38 percent.

Describes the Alive & Thrive initiative by outlining how and why we began, what we’ve achieved and how we’ve evolved today. Also illustrates the four component framework that we use to scale up nutrition.