This study aimed to examine the factors influencing the uptake of infant and young child feeding messages promoted in TV spots that were launched and aired nationwide in Bangladesh. Factors associated with TV spot viewing and comprehension (i.e.

These two infographics summarize Alive & Thrive’s work in Bangladesh from 2009 to 2014. The rigorously evaluated intervention resulted in large scale improvements in exclusive breastfeeding and complementary feeding practices.

This paper included a literature review and four case studies (including A&T work in Bangladesh) on large-scale nutrition programs with proven impact.