Developed by the Ministry of Health in collaboration with WHO, UNICEF, and Alive & Thrive, these materials equip health workers at all levels with the most updated knowledge and skills to provide counseling and support to mothers, caregivers, families and community on optimal IYCF practices f

Alive & Thrive (A&T) Viet Nam, developed and incorporated elements of social franchising into government health services to provide high-quality nutrition counseling services to improve infant and young child feeding (IYCF) practices.

Summarizes how each program component (advocacy, interpersonal communication, mass communication, and strategic use of data) was implemented in Bangladesh and the results.

This paper included a literature review and four case studies (including A&T work in Bangladesh) on large-scale nutrition programs with proven impact.