Not breastfeeding has significant health and economic impacts. The Cost of Not Breastfeeding Tool is an evidence-based modeling tool that uses open-access data to estimate the health and economic costs of not protecting, promoting, and supporting breastfeeding.

This roadmap facilitates alignment, improves sense of ownership, ensures relevant stakeholders are involved, and sets an appropriate structure for the process of putting together the communication strategy.

The new Lancet Breastfeeding Series is the largest and most comprehensive analysis to quantify levels, trends, and benefits of breastfeeding around the world.