Brief, Guide, Mass communication

Jun 28 2022

Southeast Asia Knowledge Product Toolkit

This toolkit introduces and disseminates knowledge products from A&T's key interventions and impact in Southeast Asia from  2017-2021 under 3 key program objectives: 

Guide, Handout, Job aid

Feb 09 2022

code quick guide

A Quick Guide: The International Code of Marketing for Breast-milk Substitutes

Updated February 2022!

This quick guide summarizes the International Code of Marketing of Breast-milk Substitutes (The Code) and relevant resolutions of the World Health Assembly that help protect breastfeeding around the globe.

Announcement

Jan 01 2022

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Southeast Asia Newsletter

Subscribe to and read our Southeast Asia Newsletter to stay up to date on all of Alive & Thrive's activities across the ASEAN region.

Journal article

Sep 07 2021

Implementation of the Code of Marketing of Breast-Milk Substitutes in Vietnam: Marketing Practices by the Industry and Perceptions of Caregivers and Health Workers (Nguyen, T.T., 2021. Nutrients)

This study examined implementation of the Code of Marketing of Breast-Milk Substitutes (the Code) in Vietnam with a focus on marketing practices by the baby food industry and perceptions of caregivers, health workers, and policy makers.

Journal article

Feb 08 2021

Advice to use infant formula and free samples are common in both urban and rural areas in China: A cross-sectional survey (Li, J., 2021. Public Health Nutrition)

Breastmilk substitute (BMS) companies are targeting mothers using aggressive and unethical marketing strategies that violate the WHO Code in both urban and rural areas in China, this study reveals.

Journal article, Policy advocacy

Jul 16 2020

Media audit reveals inappropriate promotion of products under the scope of the International Code of Marketing of Breast-milk Substitutes in South-East Asia (Vinje, K., 2017. Public Health Nutrition)

A review of editorial content, advertisements, and Facebook posts from 2015-2016 in Cambodia, Indonesia, Myanmar, Thailand, and Vietnam revealed inappropriate promotion and insufficient national regulation of breastmilk substitutes in the region.

 
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