Updated February 2022!

This quick guide summarizes the International Code of Marketing of Breast-milk Substitutes (The Code) and relevant resolutions of the World Health Assembly that help protect breastfeeding around the globe.

This roadmap facilitates alignment, improves sense of ownership, ensures relevant stakeholders are involved, and sets an appropriate structure for the process of putting together the communication strategy.

Alive & Thrive (A&T) conducted an impact evaluation to test an integrated package of interventions to improve breastfeeding practices in the Boucle du Mouhoun region from 2015 to 2017.