Breastfeeding is a powerful weapon in the fight to ensure every child has the best possible start to life, but mothers need access to accurate information and timely support from their family and community; the healthcare system; and their employers.

Strategic and well-coordinated advocacy is essential to improve nutrition at scale. Recent efforts in countries throughout Southeast Asia have generated regional momentum and resulted in stronger nutrition policies and programs.

Social franchises in the health sector typically operate by franchising a specific package of services through private health facilities that are already offering a wide range of both curative and preventive services.