360-degree demand push for the Center of Excellence for Breastfeeding (CoE) initiative

Identifies actions during pregnancy and the first 2 years to improve nutrition and the impact on child health, education, and economic development.

Seven posters are placed in health facilities to reinforce messages received during counseling.

A&T produced 2 TV spots to air on national television in Viet Nam. Nguyen Huong Giang, Behavior Change Specialist, shares her story on the production process.