This job aid is intended for use by the Women’s Development Army Team Leaders and Health Extension Workers to promote Timed and Age-Appropriate IYCF Messaging (TAAM) with mothers and care givers of children under two as part of the Health Extension Program.

Contains overview of community approach, community discussion and workshop guides, lessons for schools, Q&A on seven feeding actions, and father’s card.

This set of counseling cards used in community settings complements the larger set of counseling cards used in health facilities.

Provides information in a question and answer format to equip health workers in Ethiopia to counsel and support families so that they can adopt good feeding practices.

Provides frontline workers with a tool for counseling on age-appropriate feeding practices, from birth through the first 24 months.

This set of 21 counseling cards enables health workers to counsel mothers and other caregivers about IYCF using a colorful visual on one side and supporting information on the other side.