This article demonstrates that exposure to interventions matters for impact, but the combination of behavior change interventions and number of interpersonal counseling contacts required to support behavior change in infant and young child feeding are context-specific.

This job aid is intended for use by the Women’s Development Army Team Leaders and Health Extension Workers to promote Timed and Age-Appropriate IYCF Messaging (TAAM) with mothers and care givers of children under two as part of the Health Extension Program.

Contains overview of community approach, community discussion and workshop guides, lessons for schools, Q&A on seven feeding actions, and father’s card.

Provides information in a question and answer format to equip health workers in Ethiopia to counsel and support families so that they can adopt good feeding practices.

Provides frontline workers with a tool for counseling on age-appropriate feeding practices, from birth through the first 24 months.