In 2015, Alive & Thrive began testing the feasibility of integrating a comprehensive package of maternal nutrition interventions into the maternal, neonatal, and child health (MNCH) programs of BRAC, a non-governmental organization based in Bangladesh that has partnered with Alive & Thriv

This series of country briefs report on key maternal and child nutrition indicators, progress towards reaching the World Health Assembly global nutrition targets, and current implementation of recommended policies and plans.

Describes the Alive & Thrive initiative by outlining how and why we began, what we’ve achieved and how we’ve evolved today. Also illustrates the four component framework that we use to scale up nutrition.

Highlights the importance of Early Essential Newborn Care (EENC) as a simple and effective intervention to prevent newborn mortality and promote well-being, and provides an overview of processes to streamline EENC in health facilities and recommendations for health facilities implementi

Summarizes how each program component (advocacy, interpersonal communication, mass communication, and strategic use of data) was implemented in Bangladesh and the results.

Lays out Alive & Thrive’s comprehensive approach for scale and impact through four components: advocacy, interpersonal communication and community mobilization, mass communication, and strategic use of data.