As part of the efforts to protect breastfeeding and save lives, UNICEF, WHO, Alive & Thrive, HKI and IBFAN, in collaboration with the West African Health Organization (WAHO), have developed a regional model law for regulating the marketing of breastmilk substitutes, foods for infants and youn

Updated February 2022!

This quick guide summarizes the International Code of Marketing of Breast-milk Substitutes (The Code) and relevant resolutions of the World Health Assembly that help protect breastfeeding around the globe.

This article details Alive & Thrive’s effective strategies, approaches, and intervention design to scale-up of IYCF interventions in Bangladesh from 2010 to 2014. Keys to scale-up included synergistic partnerships with NGOs, like-minded stakeholders, and donors.