Breastfeeding is a powerful weapon in the fight to ensure every child has the best possible start to life, but mothers need access to accurate information and timely support from their family and community; the healthcare system; and their employers.

This roadmap facilitates alignment, improves sense of ownership, ensures relevant stakeholders are involved, and sets an appropriate structure for the process of putting together the communication strategy.

Provides background information and serves as a leave-behind material at meetings. It provides additional key messaging around the global movement to scale up nutrition, the action steps for policymakers, the power of nutrition, and best feeding practices.

Provides information and tools to create broad support for making infant and young child feeding a priority issue among regional and federal leaders in Ethiopia.