This information card gives an overview of the results of the implementation of a social behavior change program on maternal nutrition in Bangladesh.

The World Health Organization's (WHO) standardized questionnaire for assessing infant and young child feeding practices does not include commercial baby cereals (CBC), which are derived from several food groups and are fortified with micronutrients.

Alive & Thrive (A&T) applied principles of social franchising within the government health system in Viet Nam to improve the quality of interpersonal counseling (IPC) for complementary feeding (CF).

Alive & Thrive conducted formative research to better understand the nutrition practices in Uttar Pradesh. We found that mothers can and will improve behaviors related to infant and young children nutrition when provided with social support and timely counseling.

Alive & Thrive conducted formative research to better understand the nutrition practices in Bihar. We learned that mothers are willing and able to eat more meals and more locally available food groups during pregnancy. Read our formative research brief to learn about other findings.

This study aimed to better understand what changes in underlying socioeconomic characteristics and behavioral factors are important in explaining improvements in child linear growth in A&T study areas in Bangladesh and Viet Nam.