This study employed a cross-sectional multimedia audit to examine the marketing and promotion of products under the scope of the Code, as well as those regulated by the Philippine Milk Code.

Updated February 2022!

This quick guide summarizes the International Code of Marketing of Breast-milk Substitutes (The Code) and relevant resolutions of the World Health Assembly that help protect breastfeeding around the globe.

This analysis reveals the associations between the use of commercial milk formula for pregnant women (CMF-PW) and the belief that CMF-PW will make children smarter and healthier as well as  the perceived social norm that CMF-PW use is common among pregnant women.

This study demonstrates that implementing two breastfeeding promotion policies in Viet Nam – an extended maternity leave policy and further restrictions on marketing of breastmilk substitutes – resulted in positive outcomes, facilitated by several factors.

Alive & Thrive (A&T) examined the association of infant formula feeding during the first 3 days after birth with subsequent infant formula feeding and early breastfeeding cessation in Viet Nam to better understand how this impacts breastfeeding outcomes.

Alive & Thrive (A&T) examined the association of infant formula feeding during the first 3 days after birth with subsequent infant formula feeding and early breastfeeding cessation in Viet Nam to better understand how this impacts breastfeeding outcomes.