Interpersonal communication as a component of a comprehensive program to achieve IYCF at scale

21 Nov 14
Topic(s): Breastfeeding, Complementary feeding
Location: Bangladesh, Ethiopia, East Asia Pacific
Language(s): English, French
Audience: Policy makers and legislators, Program designers and implementers
Programs: Community mobilization, Interpersonal communication, Social and behavior change

Describes Alive & Thrive’s use of counseling and community mobilization to personalize messages, demonstrate skills, and motivate; the distinctive features of the approach; and the results and lessons in 3 countries.