This study examined implementation of the Code of Marketing of Breast-Milk Substitutes (the Code) in Vietnam with a focus on marketing practices by the baby food industry and perceptions of caregivers, health workers, and policy makers.

Alive & Thrive has launched a special collection of resources on the BMS Code, featuring resources from various organizations around the world.

To inform a refresh process of the Government of Indonesia’s National Strategy to Accelerate Stunting Reduction 2018-2022 (StraNas Stunting), and the subsequent localization of

Guidance documents from 33 countries on newborn care for infants whose mothers are diagnosed with confirmed or suspected COVID-19 were assessed for alignment with WHO recommendations, revealing considerable inconsistencies.

An analysis reveals that breastmilk substitutes companies are using health claims, misinformation about breastfeeding, digital marketing, and promotional tactics such as donations and services to capitalize on families’ COVID-19 fears to undermine breastfeeding and sell products.