Breastfeeding is a shared responsibility.

This tool consists of a simple table that traces the pathway from formative research findings in Ethiopia— especially regarding the benefits and barriers to priority behaviors—to approaches/messages for the radio component of our intervention.

Provides a list of small doable actions (i.e., priority behaviors or feeding practices) for mothers and concrete actions that other groups (e.g., fathers, grandmothers, health extension workers, religious leaders) can take to support a mother’s actions.

Outlines the priority program messages in Ethiopia and provides sample production plans for incorporating these in Season 2 radio dramas. This checklist was used by Alive & Thrive’s team in Ethiopia in 2015.