An analysis reveals that breastmilk substitutes companies are using health claims, misinformation about breastfeeding, digital marketing, and promotional tactics such as donations and services to capitalize on families’ COVID-19 fears to undermine breastfeeding and sell products.

Maternal resources for care in Bangladesh, Viet Nam, and Ethiopia were revealed to be  structurally similar and measurement equivalent.

This study evaluates the sustainability of activities introduced during A&T implementation (2009–2014) in Bangladesh and Vietnam, revealing that multiple activities, such as mass media campaigns, policy and advocacy activities, and social mobilization activities were integral to the program’s

Alive & Thrive's implementation research spans its program areas, seeking to answer "how" to implement effective interventions and policies. Active studies are detailed in the attached documents.

Not breastfeeding leads to more than half a million child deaths annually and costs the world economy up to US$1 billion a day.

This study examines how maternal resources for care, including maternal education, knowledge, height, nourishment, mental well-being, decision-making autonomy, employment, support in chores, and perceived instrumental support, are associated with care behaviors, such as IYCF, hygiene, health-seek