Updated February 2022!

This quick guide summarizes the International Code of Marketing of Breast-milk Substitutes (The Code) and relevant resolutions of the World Health Assembly that help protect breastfeeding around the globe.

Alive & Thrive (A&T) Generation 2 is here. This phase of A&T aims to further enhance sustainability of projects and processes that generate positive improvements in maternal, infant, and young child nutrition (MIYCN).

The following materials were used in training JEEViKA Health and Nutrition Managers and Social Development Mangers in Bihar, India.

Lays out Alive & Thrive’s comprehensive approach for scale and impact through four components: advocacy, interpersonal communication and community mobilization, mass communication, and strategic use of data.

Describes Alive & Thrive’s use of counseling and community mobilization to personalize messages, demonstrate skills, and motivate; the distinctive features of the approach; and the results and lessons in 3 countries.