This toolkit is intended as a reference guide for employers and all those dedicated to creating breastfeeding-friendly workplaces in Viet Nam.

Social franchises in the health sector typically operate by franchising a specific package of services through private health facilities that are already offering a wide range of both curative and preventive services.

Summarizes methods and findings of a qualitative study in 2009 to identify current feeding practices and barriers to and facilitators of optimal practices, as well as summarizes findings from trials of improved practices conducted in 2010 to test the acceptability and feasibility of recommended f

Provides the rationale for support groups, describes their design and implementation in Viet Nam, and summarizes lessons learned.

Presents findings of a 2011 survey that serve as the baseline for the evaluation of the Viet Nam mass media campaign.